Whenever I say design is important there are inevitably people who come back and say but what about Steve Pavlina? and Craiglist? And although I get it, is has an easy answer! Those sites were born when the internet – let’s face it – was crap. When we were all really just cottoning onto it and jumping on the bandwagon. They built loyal and strong audiences through their content and usefulness. I’m willing to bet with a redesign that those sites would be do much, much, much better. And that’s where good design comes in. The 20th century form follows … Keep reading the juiciness!
I’m not. I really dislike that word in the way it’s bandied around so much but haven’t quite found a better one yet. I’m utterly uncomfortable with being called that. For me an entrepreneur is someone who has ideas that solve a pain point for people, or fill a gap in the market (even if you didn’t know it existed) and then executes them. They may start the business but after it’s growth they do not manage it. That’s what a high level manager does. The entrepreneur is onto the next idea. Richard Branson is the ultimate entrepreneur. I am … Keep reading the juiciness!
Seriously. I know your business is your life. Believe me I know. I’m all up in my business ALL THE TIME. It never ends. You’re doing client work. Creating products. Wrangling with your never ending inbox. Tearing your hair out because no idea hasn’t already been done. Unless you just patented finger holes in dutch biscuits and became a millionaire (yes this has happened – he’s a genius). Re-branding. Launching. Comparing, comparing, comparing. Getting passive aggressive. Taking on too much. Hustling. Wanting more clients. Trying to find more clients. Wanting more time to enjoy life. To actually kiss your partner … Keep reading the juiciness!
As a designer, one of the most common requests I receive from women is ‘I’d like a site like Marie Forleo’. Which these days tends to illicit this response in me..urrrrgggghhh. Marie’s site is clean and simple, absolutely. It’s a great design and it’s been well thought out. It can be a style inspiration. But everybody’s business is different and you do not want to end up with a site just like hers. If your sole focus isn’t being a blogger, you’re better off having a few other interesting things on your home page. You might have a different call … Keep reading the juiciness!
So if you’re anything like me, you may be feeling one of these right now… …you feel a bit unhappy with your business. You’re not sure why but something just doesn’t feel quite right. …you’ve lost the motivation, inspiration, persistence and determination to keep on going. Out of all the words ending in ‘tion’ you’re mostly feeling frustration and desperation. …you’re not really getting clients you love working with. You fear you’ve made a terrible mistake. Is it always going to be this hard? …you’re thinking crazy hard about this business thing but you just can’t seem to get started. … Keep reading the juiciness!
There’s one thing I constantly tell myself and it’s this… Where there’s frustration, there’s a business. Do you struggle coming up with a business that doesn’t feel ergh over done? Or a product that people would love that’s not just another general eBook about making money online? I’m fortunate, on any given day I’ll have at least one business idea that I’d love to pursue (ohh to have all the time, money and help in the world!). In a brainstorming session with a friend we may have 10 by the time we’re finished. The other day I was absolutely aching … Keep reading the juiciness!
Full disclosure, you may not become a millionaire straight away, but get onto this pronto and you’ll be well on your way there. Because copy counts. The words you’re writing on your website, on your Facebook and on your Twitter matter. You’re helping people but you’re also a business. You’re trying to sell shit after all (and of course it’s not shit. It’s amazing). You need words that sell. That dance. That glitter. That get people excited. Or make people laugh. That make your products and services irresistible. So we just have to have it. And the best way to show … Keep reading the juiciness!
What’s stopping you from starting that blog or business or jumping ship from the world you’re in to pursue the things you love? Are you afraid of failing or that you haven’t got everything perfectly in place to launch? I totally get that feeling. I’m with you. Except I promise you it will never be perfect before you start. And you will always be tweaking. And that’s a perfectly good thing! If you’re thinking about getting that business up and running are you letting any of the following stop you? You’re not sure how the hell you’re supposed to make … Keep reading the juiciness!
I have recently spent many morning of my week at Cafe Bean and whilst luxuriously working on my laptop and studying for my international law exams (the joys) I have observed the bustling of activities around me in this cute, underground cafe. I can also tell you why your business will succeed (and how easy it can be) or why it will fail simply by people watching. The owner of this lovely place is a twenty something South African who after travelling the world and living in London, has settled in Australia and launched his dream of opening a cafe. … Keep reading the juiciness!