Whenever I say design is important there are inevitably people who come back and say but what about Steve Pavlina? and Craiglist? And although I get it, is has an easy answer! Those sites were born when the internet – let’s face it – was crap. When we were all really just cottoning onto it and jumping on the bandwagon. They built loyal and strong audiences through their content and usefulness. I’m willing to bet with a redesign that those sites would be do much, much, much better. And that’s where good design comes in. The 20th century form follows … Keep reading the juiciness!