What would you pay?

I stared at my wardrobe. All the clothes in there I never wore but kept for some reason as if to point out, hey, if you look into my closet, you’ll find a variety of options in here. I’m an equal opportunist for clothes I’d say. Maybe I’d wear it to a fancy event one day. Maybe, in an act of fashion science, it would look good on me next time even though the last seven times I’d pulled it on, I stared in the mirror exasperated and tugged it right back off again. Maybe because I need to justify that … Keep reading the juiciness!

The science of persistence

“It is more likely that there are numerous universes…” “Unless God put a wall behind ours”, one Brian stated. “Or Donald Trump does”, the other Brian quickly quipped in return and the audience began laughing. This was part of a discussion that elegantly skimmed across a whole range of ideas through string theory, quantum mechanics, relativity and the recently observed gravitational waves. And those gravitational waves, predicted by Einstein 100 years ago – they’ve rolled themselves into our world. The world you and I orbit where certain bits of science become illuminating, fascinating and popular. If you’ve no idea what … Keep reading the juiciness!

Selling what you do

“We create dashboards for managers” “We’re solving traffic congestion for parents” “We teach people how to sell authentically” “I coach women through relationships” The pitch. The elevator line. The value proposition. The ‘this is what we do’. The summary. Whatever you want to call it, these are just a few lines amongst hundreds I’ve heard over the years. And they’re all missing a crucial element (or more). The benefit. Actual, tangible, results.  What’s the outcome? It’s great that you do any one of those things but to what end? How is that benefitting the end user/economic buyer? That’s the end … Keep reading the juiciness!