Big business has a big problem. They require CEOs to make important and sometimes complex decisions. And the decisions are ultimately made to maximize shareholder wealth and the revenue of the business. At nearly any cost. And then the CEO gets a bonus. Long term thinking is thereby discarded in favor of short term rewards. In the long run, the company is very likely to run into issues as CEOs make questionable choices to positively impact their immediate wealth. To change this behaviour you could instead offer some small short-term rewards and big long-term rewards. If the company achieves X … Keep reading the juiciness!
I once worked for a company that sold a gigantic amount of iron ore (please don’t hold that against me). They made billions. And then the price of iron ore started falling. Heavily. Suddenly hundreds of people were made redundant. Labor hours on site were more closely tracked. Big vendor contracts were renegotiated. Systems were merged. Procurement was managed rather than your standard friend-of-a-friend who used to magically appear. A few levels of managers were cut from the hierarchy. Processes were altered and refined to be better. It didn’t take long but they were able to produce the same amount … Keep reading the juiciness!
The logo still isn’t quite-the-right-vibe but I can’t explain to you why. I don’t know what I like but these 32 don’t feel like it. It’s too small. It still doesn’t pop. Could we make another tweak to version 8 of Round 4? If you’ve been presented with high quality logos after some customer development and research into your business, then generally this has nothing to do with the logo. When you become so fixated on one thing, it’s nearly always procrastination. And it usually means two things. You don’t know what to do next or you’re overwhelmed with everything that needs … Keep reading the juiciness!