I once worked for a company that sold a gigantic amount of iron ore (please don’t hold that against me). They made billions. And then the price of iron ore started falling. Heavily. Suddenly hundreds of people were made redundant. Labor hours were more closely tracked. Big vendor contracts were renegotiated. Procurement was managed. A few levels of managers were cut from the hierarchy. Processes were altered and refined to be better.
It didn’t take long but they were able to produce the same amount of iron ore if they wished. In a better way.
That’s the problem when business is doing well. When you’re making the money you’re comfortable living with, it hides all the inefficiencies.
It’s very hard to peel the curtains past the illusion when everything appears to be working fine. You don’t need to self-correct because there isn’t a variable in the market that forces you to do so. Until there is.
That company also made some terrible decisions caused by sudden panic and instant reaction rather than thoughtful, proactive measures.
And that’s why it’s even more important to assess and implement right now. In the long run, smarter decisions and operating processes will nearly always lead to better results.
Being comfortable or finally coasting along is an opportunity to do better without having the pressures of time and money. If you don’t, that monkey will be on your back again shortly. You just won’t see it coming.
(this also applies to our personal income and finances)
The logo still isn’t quite-the-right-vibe but I can’t explain to you why. I don’t know what I like but these 32 don’t feel like it. It’s too small. It still doesn’t pop. Could we make another tweak to version 8 of Round 4? If you’ve been presented with high quality logos after some customer development and research into your business, then generally this has nothing to do with the logo. When you become so fixated on one thing, it’s nearly always procrastination. And it usually means two things. You don’t know what to do next or you’re overwhelmed with everything that needs … Keep reading the juiciness!
When I see people who appear to suddenly start running workshops or consulting sessions outside their direct business or niche/expertise, or when I notice that they’ve quite quickly launched a new service, micro business, or product not within their current framework I always cringe a little inside. Most of us are guilty of the side business. The ‘just a couple’ of coaching or consulting sessions. The ‘one or two clients’ we take on outside our normal scope of work. The ‘some people have asked so here’s event X’. The thing it makes me immediately think though is either; they want to … Keep reading the juiciness!
Ask a dedicated group of people in your company to come together to brainstorm (whether it’s 2 people or 20) and they will come up with 50 ideas on how to make the business better. Push them to dig deeper and by the time a few hours is up you’ll have upwards of 100. Plenty of ideas worth talking about. Worth putting a priority on. Worth actioning. Things that make staff happier, that increase productivity, that improve client relationships, craft better strategies and have a direct impact on your bottom line. Ideas that are innovative and make you a standout in your field. … Keep reading the juiciness!
There are now thousands of articles about stopping busyness. Not being busy. Relieving yourself of the burden of busy. Telling us that busy is a disease. A bad thing you need to get rid of. Another thing you should not be. But this is all a matter of perception. If you’re busy with things you love, squeezing in hobbies you lose yourself in for hours, having a week full of friends & events, doing tasks that need to be done to get where you want to go, or tasks that you simply need to tick off the to-do list because life … Keep reading the juiciness!
When I worked in the ‘big conglomerate of corporates world’, a common conversation took place that went something like this… Project Manager/Department/Customer – “Install X” or “Negotiate a new contract with X so we can sign” or “Swap Y for X” Us – “What do you require X for? Can you explain the problem you’re trying to solve?” Them – “We need X” Frustration would eventually reach peak point. And X would happen. Not because some people wouldn’t think deeper or really attempt to pushback to find the most appropriate solution (sometimes at the cost of their future job prospects), … Keep reading the juiciness!
Although I’m yet to cover another half of the world’s countries, I’ve travelled fairly substantially. I’ve also moved endless times in my life and one thing has recently really struck me. No matter, where I am, I – and I alone – choose the depth I want in a community. You can literally live in the busiest place in the world and not be engaged with that city. You take the bus to the office, you work in your building, you occasionally pop out for lunch (nearly always to the same places), you bid your colleagues a good night and … Keep reading the juiciness!
A special person once said to me that when it comes to diet and exercise, vanity will only get you so far. So too I think of what we choose to do with our lives and our businesses. Motivation will only get you so far, and often, not through the hard bits. Good habits coupled with constant consistency – that’s what really stretches your road. We often get this wrong by confusing doing (the stuff that executes results) with being busy. Busyness feels like action – except generally it doesn’t produce outcomes. The ones you really want that is. Steve Blank … Keep reading the juiciness!
I know – one of those kind of titles. Except it’s true… and it’s magnificent. I used to be terrified of opening my inbox. It gave me anxiety and Sunday night blues. I’d get up and delay it as long as possible and then tentatively hope there was nothing terrible in there, nothing urgent, nothing too important, nothing that required my reply… nothing to spend the day replying to tens of emails. And here’s the part I tell you I used to receive between 100 – 150 emails per day. Depending on who you are that’s either a lot or very … Keep reading the juiciness!
I stared at my wardrobe. All the clothes in there I never wore but kept for some reason as if to point out, hey, if you look into my closet, you’ll find a variety of options in here. I’m an equal opportunist for clothes I’d say. Maybe I’d wear it to a fancy event one day. Maybe, in an act of fashion science, it would look good on me next time even though the last seven times I’d pulled it on, I stared in the mirror exasperated and tugged it right back off again. Maybe because I need to justify that … Keep reading the juiciness!
“It is more likely that there are numerous universes…” “Unless God put a wall behind ours”, one Brian stated. “Or Donald Trump does”, the other Brian quickly quipped in return and the audience began laughing. This was part of a discussion that elegantly skimmed across a whole range of ideas through string theory, quantum mechanics, relativity and the recently observed gravitational waves. And those gravitational waves, predicted by Einstein 100 years ago – they’ve rolled themselves into our world. The world you and I orbit where certain bits of science become illuminating, fascinating and popular. If you’ve no idea what … Keep reading the juiciness!
“We create dashboards for managers” “We’re solving traffic congestion for parents” “We teach people how to sell authentically” “I coach women through relationships” The pitch. The elevator line. The value proposition. The ‘this is what we do’. The summary. Whatever you want to call it, these are just a few lines amongst hundreds I’ve heard over the years. And they’re all missing a crucial element (or more). The benefit. Actual, tangible, results. What’s the outcome? It’s great that you do any one of those things but to what end? How is that benefitting the end user/economic buyer? That’s the end … Keep reading the juiciness!
“We can’t be part of the tradeshow.” Why not I asked? “Because it’s in a few months and there’s no way we can cart over all the set-up across the world and make it cost effective.” It’s New York, I said. You can just hire it. I bet they have a solution for that already. Anything is possible in New York. A few minutes of googling later and there were a whole lot of options. It’s possible in New York because it’s filled with people who are creating, and crucially, actually providing, that very thing you’re after. Create it. Make … Keep reading the juiciness!
That’s a fairly bitter pill to swallow. I’m the ‘no-exuse’ woman. I hear them all the time and I find them painful to listen to. I can’t do this because of that. I can’t do Y because of Z. It’s too difficult because I can list 10 other things involved. 99% of the time it’s an excuse created in your own mind so you don’t have to try. So you can’t fail. So you don’t have to put the effort in. So you’re not losing because really you just can’t. So it’s not your fault. So it doesn’t sound simple. … Keep reading the juiciness!
Every single month when I get my period it surprises me. That means I get surprised by that 12 times a year. Why? Because my months are so freaking jam packed and there’s so much going on in my head at any given point in time I literally never, ever remember when I last had it. Even if it was 3 days ago. Sometimes when I get a few stomach pangs I think ta-da I must be getting it! Clever me just intuitively knowing! Days later it still hasn’t arrived. Do you know what that is other than too much … Keep reading the juiciness!
I was at a food start-ups & products event the other night and money was consistently the talk of the town. Usually those types of businesses come with much higher start up costs than service based businesses so it’s not a taboo topic at all (unlike most service based business events/conferences). Seed funding, angel investors, bank loans, accelerators, remortgages and huge savings are all just part and parcel (& necessary) of going for the dream. It’s a normal part of the conversation. And although we might not all need the capital that the fast expanding (& awesome!) Uber needs, all … Keep reading the juiciness!
I haven’t blogged for a while. Partly because I’ve never been so busy in my life. This little business has been growing and I’ve been trying to stay on top of it all whilst being heavily involved in some amazing client projects. It’s been – and continues to be – quite a juggle. And I’m not doing it perfectly. There are definitely a few growing pains. But it’s coming along. So I took to the priorities and pushed everything else aside. No blogging but also no other businesses, no other projects (other than BrandBurst), no course development and even dropped … Keep reading the juiciness!
This is an open letter to my friends, old and new (that’s you right?) because I love you. And because this shit is meant to be hard. I see, hear, dance, play and otherwise delight with so many people who want to change their life. They don’t want to be chained to a desk. They want to make their own hours. They want their own freedom. They want the ability to enjoy life without having to write in a gratitude journal every day to convince themselves that their lives are amazing. They long, ache and desire for more. And yet … Keep reading the juiciness!
We place our self worth on a hell of a lot of external factors. The Facebook likes and comments. The tweet replies. The Instagram loves. The stats on our daily website visitors. Blog comments. Emails from strangers. Compliments from friends. Praise from clients. The fact that we cannot possibly go on a 2 week holiday without checking our email or phone because what the hell if someone needs us? Or what if you opened your email, facebook or text messages after that time and not one person had reached out? Not one. In some form they all tell us how … Keep reading the juiciness!
Have something a little wicked brewing in your mind for an online course or membership site? Wahoo! A lot of people come to me with a course idea they’ve got (which is awesome!). Although it’s never passive income (it’s not a set and forget and hope for the best), most people hope that once they’ve got all the content it can just be managed with a little time each month and there’s a flow of income. Which it definitely can to a point if you have the audience and marketing skills to do this, and this is also very dependent … Keep reading the juiciness!
I’ve noticed quite a bit of talk on interns in the last year. I’ve even received some messages about people wanting to intern with me (truly flattered and I love the passion and hustle) and I’ve spoken in the somewhat secret ‘entrepreneur’ hallways about internships. I’m for paying people. Even when it’s legal to have unpaid work, if they’re helping my business, bottom line, profits etc, I believe that at the least, time should be compensated! And quite simply, that’s the law. I won’t get into ethics, opinions or morals. It’s just the way the law is. If you’re genuinely … Keep reading the juiciness!
Even Kirsty and Phil can’t. And they are location, location, location specialists. A good 18 seasons in. I’m addicted to that (and Grand Designs) and sometimes I’ll watch an episode where people desperate to buy their home just don’t like anything they’re shown. And consequently don’t buy. Even when it’s the absolute best they can get right then. Despite the specific criteria, the one on one cafe chats, the ability to read their faces and reactions in person, in the house. Despite the fact that Kirsty and Phil have a team, are experts in their field with a lifetime of … Keep reading the juiciness!
Whenever I say design is important there are inevitably people who come back and say but what about Steve Pavlina? and Craiglist? And although I get it, is has an easy answer! Those sites were born when the internet – let’s face it – was crap. When we were all really just cottoning onto it and jumping on the bandwagon. They built loyal and strong audiences through their content and usefulness. I’m willing to bet with a redesign that those sites would be do much, much, much better. And that’s where good design comes in. The 20th century form follows … Keep reading the juiciness!
I’m not. I really dislike that word in the way it’s bandied around so much but haven’t quite found a better one yet. I’m utterly uncomfortable with being called that. For me an entrepreneur is someone who has ideas that solve a pain point for people, or fill a gap in the market (even if you didn’t know it existed) and then executes them. They may start the business but after it’s growth they do not manage it. That’s what a high level manager does. The entrepreneur is onto the next idea. Richard Branson is the ultimate entrepreneur. I am … Keep reading the juiciness!
Seriously. I know your business is your life. Believe me I know. I’m all up in my business ALL THE TIME. It never ends. You’re doing client work. Creating products. Wrangling with your never ending inbox. Tearing your hair out because no idea hasn’t already been done. Unless you just patented finger holes in dutch biscuits and became a millionaire (yes this has happened – he’s a genius). Re-branding. Launching. Comparing, comparing, comparing. Getting passive aggressive. Taking on too much. Hustling. Wanting more clients. Trying to find more clients. Wanting more time to enjoy life. To actually kiss your partner … Keep reading the juiciness!
As a designer, one of the most common requests I receive from women is ‘I’d like a site like Marie Forleo’. Which these days tends to illicit this response in me..urrrrgggghhh. Marie’s site is clean and simple, absolutely. It’s a great design and it’s been well thought out. It can be a style inspiration. But everybody’s business is different and you do not want to end up with a site just like hers. If your sole focus isn’t being a blogger, you’re better off having a few other interesting things on your home page. You might have a different call … Keep reading the juiciness!
So if you’re anything like me, you may be feeling one of these right now… …you feel a bit unhappy with your business. You’re not sure why but something just doesn’t feel quite right. …you’ve lost the motivation, inspiration, persistence and determination to keep on going. Out of all the words ending in ‘tion’ you’re mostly feeling frustration and desperation. …you’re not really getting clients you love working with. You fear you’ve made a terrible mistake. Is it always going to be this hard? …you’re thinking crazy hard about this business thing but you just can’t seem to get started. … Keep reading the juiciness!
There’s one thing I constantly tell myself and it’s this… Where there’s frustration, there’s a business. Do you struggle coming up with a business that doesn’t feel ergh over done? Or a product that people would love that’s not just another general eBook about making money online? I’m fortunate, on any given day I’ll have at least one business idea that I’d love to pursue (ohh to have all the time, money and help in the world!). In a brainstorming session with a friend we may have 10 by the time we’re finished. The other day I was absolutely aching … Keep reading the juiciness!
Full disclosure, you may not become a millionaire straight away, but get onto this pronto and you’ll be well on your way there. Because copy counts. The words you’re writing on your website, on your Facebook and on your Twitter matter. You’re helping people but you’re also a business. You’re trying to sell shit after all (and of course it’s not shit. It’s amazing). You need words that sell. That dance. That glitter. That get people excited. Or make people laugh. That make your products and services irresistible. So we just have to have it. And the best way to show … Keep reading the juiciness!
What’s stopping you from starting that blog or business or jumping ship from the world you’re in to pursue the things you love? Are you afraid of failing or that you haven’t got everything perfectly in place to launch? I totally get that feeling. I’m with you. Except I promise you it will never be perfect before you start. And you will always be tweaking. And that’s a perfectly good thing! If you’re thinking about getting that business up and running are you letting any of the following stop you? You’re not sure how the hell you’re supposed to make … Keep reading the juiciness!
I have recently spent many morning of my week at Cafe Bean and whilst luxuriously working on my laptop and studying for my international law exams (the joys) I have observed the bustling of activities around me in this cute, underground cafe. I can also tell you why your business will succeed (and how easy it can be) or why it will fail simply by people watching. The owner of this lovely place is a twenty something South African who after travelling the world and living in London, has settled in Australia and launched his dream of opening a cafe. … Keep reading the juiciness!