The CEO Problem

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Big business has a big problem. They require CEOs to make important and sometimes complex decisions. And the decisions are ultimately made to maximize shareholder wealth and the revenue of the business. At nearly any cost. And then the CEO gets a bonus. Long term thinking is thereby discarded in favor of short term rewards. In the long run, the company is very likely to run into issues as CEOs make questionable choices to positively impact their immediate wealth. To change this behaviour you could instead offer some small short-term rewards and big long-term rewards. If the company achieves X … Keep reading the juiciness!

The Inefficiency Effect

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I once worked for a company that sold a gigantic amount of iron ore (please don’t hold that against me). They made billions. And then the price of iron ore started falling. Heavily. Suddenly hundreds of people were made redundant. Labor hours on site were more closely tracked. Big vendor contracts were renegotiated. Systems were merged. Procurement was managed rather than your standard friend-of-a-friend who used to magically appear. A few levels of managers were cut from the hierarchy. Processes were altered and refined to be better. It didn’t take long but they were able to produce the same amount … Keep reading the juiciness!

The Wrong Focus

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The logo still isn’t quite-the-right-vibe but I can’t explain to you why. I don’t know what I like but these 32 don’t feel like it. It’s too small. It still doesn’t pop. Could we make another tweak to version 8 of Round 4? If you’ve been presented with high quality logos after some customer development and research into your business, then generally this has nothing to do with the logo. When you become so fixated on one thing, it’s nearly always procrastination. And it usually means two things. You don’t know what to do next or you’re overwhelmed with everything that needs … Keep reading the juiciness!

Revenue isn’t the problem, you are

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When I see people who appear to suddenly start running workshops or consulting sessions outside their direct business or niche/expertise, or when I notice that they’ve quite quickly launched a new service, micro business, or product not within their current framework I always cringe a little inside. Most of us are guilty of the side business. The ‘just a couple’ of coaching or consulting sessions. The ‘one or two clients’ we take on outside our normal scope of work. The ‘some people have asked so here’s event X’. The thing it makes me immediately think though is either; they want to … Keep reading the juiciness!

Changing Companies

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Ask a dedicated group of people in your company to come together to brainstorm (whether it’s 2 people or 20) and they will come up with 50 ideas on how to make the business better. Push them to dig deeper and by the time a few hours is up you’ll have upwards of 100. Plenty of ideas worth talking about. Worth putting a priority on. Worth actioning. Things that make staff happier, that increase productivity, that improve client relationships, craft better strategies and have a direct impact on your bottom line. Ideas that are innovative and make you a standout in your field. … Keep reading the juiciness!

Problems, not solutions

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When I worked in the ‘big conglomerate of corporates world’, a common conversation took place that went something like this… Project Manager/Department/Customer – “Install X” or “Negotiate a new contract with X so we can sign” or “Swap Y for X” Us – “What do you require X for? Can you explain the problem you’re trying to solve?” Them – “We need X” Many meetings would take place. Frustration would eventually reach peak point. And X would happen. Not because some people wouldn’t think deeper or really attempt to pushback to find the most appropriate solution (sometimes at the cost … Keep reading the juiciness!

Motivation won’t get you there

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A special person once said to me that when it comes to diet and exercise, vanity will only get you so far. So too I think of what we choose to do with our lives and our businesses. Motivation will only get you so far, and often, not through the hard bits.  Good habits coupled with constant consistency – that’s what really stretches your road. We often get this wrong by confusing doing (the stuff that executes results) with being busy. Busyness feels like action – except generally it doesn’t produce outcomes. The ones you really want that is. Steve Blank … Keep reading the juiciness!

What would you pay?

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I stared at my wardrobe. All the clothes in there I never wore but kept for some reason as if to point out, hey, if you look into my closet, you’ll find a variety of options in here. I’m an equal opportunist for clothes I’d say. Maybe I’d wear it to a fancy event one day. Maybe, in an act of fashion science, it would look good on me next time even though the last seven times I’d pulled it on, I stared in the mirror exasperated and tugged it right back off again. Maybe because I need to justify that … Keep reading the juiciness!

The science of persistence

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“It is more likely that there are numerous universes…” “Unless God put a wall behind ours”, one Brian stated. “Or Donald Trump does”, the other Brian quickly quipped in return and the audience began laughing. This was part of a discussion that elegantly skimmed across a whole range of ideas through string theory, quantum mechanics, relativity and the recently observed gravitational waves. And those gravitational waves, predicted by Einstein 100 years ago – they’ve rolled themselves into our world. The world you and I orbit where certain bits of science become illuminating, fascinating and popular. If you’ve no idea what … Keep reading the juiciness!

Everything is Possible in New York

“We can’t be part of the tradeshow.” Why not I asked? “Because it’s in a few months and there’s no way we can cart over all the set-up across the world and make it cost effective.” It’s New York, I said. You can just hire it. I bet they have a solution for that already. Anything is possible in New York.  A few minutes of googling later and there were a whole lot of options. It’s possible in New York because it’s filled with people who are creating, and crucially, actually providing, that very thing you’re after. Create it. Make … Keep reading the juiciness!

I’ve been falling for my own excuses

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That’s a fairly bitter pill to swallow. I’m the ‘no-exuse’ woman. I hear them all the time and I find them painful to listen to. I can’t do this because of that. I can’t do Y because of Z. It’s too difficult because I can list 10 other things involved. 99% of the time it’s an excuse created in your own mind so you don’t have to try. So you can’t fail. So you don’t have to put the effort in. So you’re not losing because really you just can’t. So it’s not your fault. So it doesn’t sound simple. … Keep reading the juiciness!

Why don’t we just make it easier? (with a few hacks)

The Identity Lis Dingjan Systems for Business & Creatives

Every single month when I get my period it surprises me. That means I get surprised by that 12 times a year. Why? Because my months are so freaking jam packed and there’s so much going on in my head at any given point in time I literally never, ever remember when I last had it. Even if it was 3 days ago. Sometimes when I get a few stomach pangs I think ta-da I must be getting it! Clever me just intuitively knowing! Days later it still hasn’t arrived. Do you know what that is other than too much … Keep reading the juiciness!

The thing about money

The Identity Lis Dingjan - Money, Entrpereneurs & Business - Making Profit is Good

I was at a food start-ups & products event the other night and money was consistently the talk of the town. Usually those types of businesses come with much higher start up costs than service based businesses so it’s not a taboo topic at all (unlike most service based business events/conferences). Seed funding, angel investors, bank loans, accelerators, remortgages and huge savings are all just part and parcel (& necessary) of going for the dream. It’s a normal part of the conversation. And although we might not all need the capital that the fast expanding (& awesome!) Uber needs, all … Keep reading the juiciness!

Welcome to the Grind

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This is an open letter to my friends, old and new (that’s you right?) because I love you. And because this shit is meant to be hard. I see, hear, dance, play and otherwise delight with so many people who want to change their life. They don’t want to be chained to a desk. They want to make their own hours. They want their own freedom. They want the ability to enjoy life without having to write in a gratitude journal every day to convince themselves that their lives are amazing. They long, ache and desire for more. And yet … Keep reading the juiciness!

How to Build an eCourse or Membership Site

How to Build an eCourse or Membership Site

Have something a little wicked brewing in your mind for an online course or membership site? Wahoo! A lot of people come to me with a course idea they’ve got (which is awesome!). Although it’s never passive income (it’s not a set and forget and hope for the best), most people hope that once they’ve got all the content it can just be managed with a little time each month and there’s a flow of income. Which it definitely can to a point if you have the audience and marketing skills to do this, and this is also very dependent … Keep reading the juiciness!

The Great Intern Debate

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I’ve noticed quite a bit of talk on interns in the last year. I’ve even received some messages about people wanting to intern with me (truly flattered and I love the passion and hustle) and I’ve spoken in the somewhat secret ‘entrepreneur’ hallways about internships. I’m for paying people. Even when it’s legal to have unpaid work, if they’re helping my business, bottom line, profits etc, I believe that at the least, time should be compensated! And quite simply, that’s the law. I won’t get into ethics, opinions or morals. It’s just the way the law is. If you’re genuinely … Keep reading the juiciness!

Fact. You Just Can’t Please Everyone.

Even Kirsty and Phil can’t. And they are location, location, location specialists. A good 18 seasons in. I’m addicted to that (and Grand Designs) and sometimes I’ll watch an episode where people desperate to buy their home just don’t like anything they’re shown. And consequently don’t buy. Even when it’s the absolute best they can get right then. Despite the specific criteria, the one on one cafe chats, the ability to read their faces and reactions in person, in the house. Despite the fact that Kirsty and Phil have a team, are experts in their field with a lifetime of … Keep reading the juiciness!

The #1 Way to Make Money (or how to find revenue streams & business ideas)

Where there is frustration, there is business via http://theidentity.me

There’s one thing I constantly tell myself and it’s this… Where there’s frustration, there’s a business. Do you struggle coming up with a business that doesn’t feel ergh over done? Or a product that people would love that’s not just another general eBook about making money online? I’m fortunate, on any given day I’ll have at least one business idea that I’d love to pursue (ohh to have all the time, money and help in the world!). In a brainstorming session with a friend we may have 10 by the time we’re finished. The other day I was absolutely aching … Keep reading the juiciness!