“We create dashboards for managers” “We’re solving traffic congestion for parents” “We teach people how to sell authentically” “I coach women through relationships” The pitch. The elevator line. The value proposition. The ‘this is what we do’. The summary. Whatever you want to call it, these are just a few lines amongst hundreds I’ve heard over the years. And they’re all missing a crucial element (or more). The benefit. Actual, tangible, results. What’s the outcome? It’s great that you do any one of those things but to what end? How is that benefitting the end user/economic buyer? That’s the end … Keep reading the juiciness!
Full disclosure, you may not become a millionaire straight away, but get onto this pronto and you’ll be well on your way there. Because copy counts. The words you’re writing on your website, on your Facebook and on your Twitter matter. You’re helping people but you’re also a business. You’re trying to sell shit after all (and of course it’s not shit. It’s amazing). You need words that sell. That dance. That glitter. That get people excited. Or make people laugh. That make your products and services irresistible. So we just have to have it. And the best way to show … Keep reading the juiciness!
I have recently spent many morning of my week at Cafe Bean and whilst luxuriously working on my laptop and studying for my international law exams (the joys) I have observed the bustling of activities around me in this cute, underground cafe. I can also tell you why your business will succeed (and how easy it can be) or why it will fail simply by people watching. The owner of this lovely place is a twenty something South African who after travelling the world and living in London, has settled in Australia and launched his dream of opening a cafe. … Keep reading the juiciness!